Every morning the owner opened the ad account and saw the same thing: spend draining, the cost per lead climbing, and the phone too quiet to justify any of it. The creative had gone stale and the platform was punishing it. I took the ads back to zero and rebuilt them around what patients are actually anxious about, then rebuilt the testing so the winners could surface fast. Inside a few weeks the cost per lead had dropped by more than 80 percent and the consult calendar was filling again.
They were paying to find new patients while thousands of old leads sat cold in the system, people who had once raised their hand and then never heard back. That's the part that stung, because the demand was already bought. I built a reactivation sequence to work that dormant list and rewrote the booking page, which was quietly leaking most of the traffic it got. The old list started booking again, the booking page more than doubled its conversion, and a real chunk of revenue came back from patients they had written off.
The owner was doing the work of three people: quoting up on the roof, chasing leads from the truck, catching up on paperwork at midnight. Good leads were going cold for one plain reason, nobody could reply in time. I built AI into their operations to answer every new lead within minutes, run the follow-up automatically, and clear the manual busywork off their plate. Response time went from hours to minutes, more jobs closed, and the owner got their evenings back.
I take on 3 new businesses a month. Start with the free audit and the $297 7-Day Fix, and 90 days in your business is the next story on this page. Good numbers or bad, they go up.
Open the free calculator →Every engagement tracks the same three numbers, pulled straight from your ad accounts, not from anyone's memory. When a founding client's first 90 days close, the numbers go up. If they're bad, they still go up. That's the deal that keeps me honest.