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How much ad spend are you burning?

Most accounts waste a quarter of their budget on tired, untested creative. Move three sliders and see what it's costing you, and what fresh, tested ads could recover.

wasted-ad-spend-calculatorLive estimate

Monthly ad spend $10,000

Cost per lead $40

Lead to customer rate 20%

Average customer value $1,500

Estimated spend on underperforming creative

$0/mo

roughly a quarter of most accounts, on tired or untested ads

0leads / month now

0customers / month now

$0revenue / month now

0xreturn on ad spend

If we cut your cost per lead 25% with fresh, tested creative

+$0/mo

0 more customers a month, from the same budget.

Estimates, not a guarantee. Model: about 25% of ad budget in a typical account underperforms on stale or untested creative; a conservative 25% cut in cost-per-lead from fresh, tested ads produces roughly a third more leads at the same spend. Your real numbers replace these the moment we look at your account. Screenshot this and bring it to the call.

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I ran ads inside Taboola R&D for some of the world's largest publishers. Now I bring that to your account: we don't just run Meta and Google, we test native and niche channels most agencies never touch, so we learn faster and find customers cheaper.